Who we are
We’re a Singapore-based company that believes business grows through genuine connection - where relationships come first, where collaboration, transparency and shared progress guide every decision. Our goal is simple: to build strong, lasting links between people, ideas and the future we’re building together.
Our Team
With 20+ years of experience in the trade, Abhi is the Founder and CEO of Affinity. He founded the company to build a business for tomorrow, leveraging his experience across different product verticals and connections built over the years. He dreams of a bespoke jewellery business that marries creativity and efficiency enabled by cutting-edge tech with a long-cherished facet of the trade - a deep emotional connection through personalised jewellery. In his leisure time, Abhi likes spending time with his loved ones and when not with his kids, he is like one himself running, cycling, swimming or just being outdoors. He also enjoys reading and listening to all genres of music.
Abhishek “Abhi” Kothari
Kemmy brings a wide-ranging set of skills in the trade, having spent over a decade in retail and another in wholesale. She doesn’t shy from putting her nose to the grindstone with a keen eye for detail - a trait highly valued by clients and suppliers alike. Kemmy is especially good at cultivating genuine personal relationships with all business partners, embodying the soul of the company’s ethos.
Kemmy Tan
With over 20 years of experience in the jewellery industry, Cindy brings deep expertise across both wholesale and retail, having worked extensively with B2B and B2C clients alike. Her strong product knowledge, especially in fine jewellery, is complemented by a warm and relationship-driven approach to client service. Known for her professionalism, attention to detail, and genuine dedication to clients, Cindy values building long-term partnerships founded on trust, sincerity, and personalised service. Outside of work, Cindy enjoys travelling, good food, and spending quality time with her family.